Marketing topic Essay Example | Topics and Well Written Essays - 2500 words

Marketing topic - Essay Example The findings suggest that Qatar Airways cargo services are dealing with certain issues, which are mostly owing to its lack of brand equity in the cargo sector. As recommended, the company has the need to strategize it branding policies, especially in the domain of cargo business with the deliverance of proper and innovative services to the customers, so that it can move ahead in competition with the rivals. Hence, it can be stated that branding indeed is quite vital for the growth and sustainability of the business in the present day context. Strategies often refer to the actions that the organisations of this present day context adopt with the aim of enhancing their respective competitive positioning and sustaining in this competitive landscape for longer time. The approaches of conducting business by modern organisations within the global business arena have changed rapidly in the contemporary scenario, which may be owing to the increasing competitiveness of the market. Furthermore, due to the continuous fluctuating demand of the market, companies are dealing with severe challenges in the course of conducting their respective business operations (Smith & Round, 1998). Thus, in this regard, companies need to frame effective decisions in the domain of operations, marketing, human resource and finance among others to ensure a sustainable future for their businesses. However, proper marketing strategies are deemed to be a vital component for enhancing the competitiveness of the businesses in the global business sector (Pea rson, n.d.). In the contemporary business scenario, business operations need to undergo immense transformation in order to meet the ever-changing demands of the stakeholders (Fernando, 2010). The importance of diverse marketing roles in business generally appears in this scenario. It will be significant to state that marketing is one of the valuable functions, which directly works towards enhancing the brand image and